Blog
Insights on influencer marketing, AI and the creator economy
Influencer Seeding: How to Generate Organic Creator Content With Product Gifts
Learn how seeding campaigns work. Guide to creator selection, packaging, legal requirements, ROI measurement, and automation for sustainable organic reach.
The Most Successful Influencer Marketing Brands: What You Can Learn From Them
Discover why top brands like Douglas, AboutYou, and HelloFresh dominate influencer marketing. Analyze transferable strategies, creator selection, and measurement methods with data-driven insights.
Influencer Marketing in Marketing Mix: Integrating It Correctly
Influencer marketing doesn't work in isolation. Discover how to combine it with SEO, paid ads, email, and other channels for maximum synergy effects.
Influencer Advertising vs. Influencer Marketing: The Critical Difference
Learn why influencer advertising and influencer marketing aren't the same. Discover the differences, when to use which approach, and how to optimize your budgets.
CPM in Influencer Marketing: How to Calculate and Negotiate Correctly
Complete guide to cost-per-thousand (CPM/TKP) in influencer marketing. Formulas, 2026 benchmarks by platform and influencer size, negotiation strategies.
Influencer Marketing and Law: Complete Overview of German and EU Regulations
Comprehensive guide to disclosure requirements, UWG, GDPR, and licensing rights in influencer marketing. Practical checklists and current case law for legally compliant campaigns.
Marketing Funnel with Influencers: From Awareness to Conversion
Learn how to build a complete influencer marketing funnel – with the right creator types, content formats, and KPIs for each stage from awareness through conversion.
Virtual Influencers: Hype or the Future of Influencer Marketing?
Discover what virtual influencers are, how top brands use them, the advantages and risks of AI-generated creators – and whether they make sense for your campaigns.
YouTube Influencer Marketing: Comprehensive Guide for Creators and Brands
How to successfully work with YouTube creators. Formats, creator types, metrics, SEO, and best practices for maximum ROI.
Twitch Influencer Marketing: The Complete Guide to Successful Campaigns
Learn how to leverage Twitch streamers for your influencer marketing strategy. Comprehensive guide to strategies, streamer selection, metrics, and best practices.
Instagram Marketing: From Strategy to Conversion
Complete guide to Instagram marketing. Learn content strategy, algorithms, best practices, and proven tactics to convert followers into customers.
Social Media Strategy: Framework + Template
Learn how to develop a winning social media strategy. We provide you with a step-by-step framework, templates, and examples from practice.